Sport Academies is a premier school holiday sport camp for children between 3 to 15 years old at venues across the UK. The client required a logo that would appeal to parents who were doing the booking for their children. It needed to look professional, reassuring and safe but at the same time quite fun and impactful so as to appeal to the children as well. It also needed to be a logo that could be translated to other variations as the school had different courses that they wanted to promote, such as Tiny Tots and Mini Soccer. I created logos that looked like crests or school emblems, so that these children would feel proud to be a part of the school - while at the same time using bright colours and simple shapes to make these less austere and more friendly.