http://www.serenasundai.com Serena Sundai // Work+Play Wed, 27 Jul 2011 11:30:53 +0000 http://www.serenasundai.com en http://www.serenasundai.com/So-Natural http://www.serenasundai.com/following/serenasundai.com/So-Natural Wed, 27 Jul 2011 11:30:53 +0000 Serena Sundai // Work+Play 1336487 This brand of super smoothie originates from Portugal. The client wanted to update their existing branding in order to introduce it to the UK market. The main focus was to highlight the natural and fresh quality of the product, so stylistically it had to be approached with this in mind. The common ingredient in all of the flavours of the product is the Alobaca apple - I chose to highlight this by creating a little apple orchard illustration on the front that would also reflect its small farm origins. The client also wanted to create a fruit pot ranged aimed at babies and toddlers, so I carried on the brand look through to this packaging but added a more fun and innocent element by giving the fruit a little character. <img src="http://payload.cargocollective.com/1/0/31553/1336487/So Natural Only Logo.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/So Natural Only Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336487/SN750ml.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/SN750ml_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336487/SN250ml.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/SN250ml_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336487/SN shots.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/SN shots_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336487/So Natural Final.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/So Natural Final_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336487/SN Pots For Tots.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336487/SN Pots For Tots_o.jpg" align="left" /> http://www.serenasundai.com/Spooky-Doll-Kids http://www.serenasundai.com/following/serenasundai.com/Spooky-Doll-Kids Sun, 17 Jul 2011 16:27:25 +0000 Serena Sundai // Work+Play 1739377 In 2003 I was accepted into the CADSA (Centre for Advanced Digital and Screen Animation) program. This was a program that sought to bring together fledgling animators around Perth, and encourage the local production of animation and short film. I met Roseline Lau there, who had an idea for a stop-motion animation piece, and it sounded like so much fun that I quickly joined her and happily became her right-hand-man (or gal, as it were). My role mainly consisted: set-building, model-making, the voice of the main character, animating, the soundtrack and final editing. We spent over 7 months on it, to come up with 7 minutes worth of animation, but it was worth it, and I would do it all over again! + Check out the entire animation on YouTube Festival Official Selections and Screenings: 2006 - ITALY - Salento International Festival 2006 - USA - California International Animation Festival 2006 - Colorado, USA - Boulder Asian Film Festival 2006 - Melbourne, AUS - Shortcuts Film Festival St Kilda 2006 - Brooklyn, USA - Rooftoop Films NY Summer Series 2006 - Perth, AUS - Monster Exhibition, WA Perth Museum 2006 - Melbourne, AUS - Fitzroy Shorts Melbourne (3rd place Punter's Choice Award) 2006 - Melbourne, AUS - Equinox Film Festival 2005 - San Diego, USA - San Diego International Children's Film Festival 2005 - Sydney, AUS - Australian Effects and Animation Festival 2005 - Melbourne, AUS - Melbourne International Film Festival (MIFF) 2005 - Perth, AUS - Revelation Film Festival (SPLIF) Official Selection 2004 - Perth, AUS - Revelation Film Festival 2004 - NT, AUS - Downunder Film Festival 2004 - Melbourne & Sydney, AUS - Tropfest, Best of The Rest 2004 - Perth, AUS - West Australian Screen Awards (3 nominations, 2nd place Audience choice Awards) 2004 - Fremantle, AUS - Fremantle Outdoor Film Festival <img src="http://payload.cargocollective.com/1/0/31553/1739377/SDK Caps 1.jpg" border="0" width="670" height="2700" width_o="670" height_o="2700" src_o="http://payload.cargocollective.com/1/0/31553/1739377/SDK Caps 1_o.jpg" align="left" /> Behind The Scenes Images <img src="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts01.jpg" border="0" width="523" height="593" width_o="523" height_o="593" src_o="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts02.jpg" border="0" width="526" height="604" width_o="526" height_o="604" src_o="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts03.jpg" border="0" width="530" height="464" width_o="530" height_o="464" src_o="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts04.jpg" border="0" width="527" height="455" width_o="527" height_o="455" src_o="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts05.jpg" border="0" width="470" height="375" width_o="470" height_o="375" src_o="http://payload.cargocollective.com/1/0/31553/1739377/sdk-bts05_o.jpg" align="left" /> http://www.serenasundai.com/Monkey-Shoulder http://www.serenasundai.com/following/serenasundai.com/Monkey-Shoulder Sun, 17 Jul 2011 10:11:09 +0000 Serena Sundai // Work+Play 494978 Taking the existing brand guidelines for Monkey Shoulder, a premium whiskey, I created the secondary packaging. A tag in a playing card style was also created to promote the whiskey and its many applications in different cocktails. <img src="http://payload.cargocollective.com/1/0/31553/494978/MSPack-tag.jpg" border="0" width="506" height="554" width_o="506" height_o="554" src_o="http://payload.cargocollective.com/1/0/31553/494978/MSPack-tag_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494978/MS-JWbelt.jpg" border="0" width="399" height="503" width_o="399" height_o="503" src_o="http://payload.cargocollective.com/1/0/31553/494978/MS-JWbelt_o.jpg" align="left" /> http://www.serenasundai.com/Matter http://www.serenasundai.com/following/serenasundai.com/Matter Sat, 16 Jul 2011 20:43:08 +0000 Serena Sundai // Work+Play 494972 Website proposal created for a pitch for the new Matter website. The logo and main visual were supplied - the design I created utilised elements from the graphics supplied, helping to inform the structure of the navigation as well as the colours and iconography used throughout. <img src="http://payload.cargocollective.com/1/0/31553/494972/Matter Image 01.jpg" border="0" width="670" height="625" width_o="670" height_o="625" src_o="http://payload.cargocollective.com/1/0/31553/494972/Matter Image 01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494972/Matter Image 02.jpg" border="0" width="670" height="625" width_o="670" height_o="625" src_o="http://payload.cargocollective.com/1/0/31553/494972/Matter Image 02_o.jpg" align="left" /> http://www.serenasundai.com/BAA http://www.serenasundai.com/following/serenasundai.com/BAA Sat, 18 Jun 2011 17:00:53 +0000 Serena Sundai // Work+Play 1610752 This was a pitch for BAA - the brief was to focus on promoting the airport terminals at Heathrow and encourage passengers to get there early in order to spend a bit more time (and money!) at all of the retail outlets, including the cafes, restaurants and shops. My idea was to promote Heathrow as a destination in itself, and so created these kitsch postcards that were very impactful typographically, and also featured a few of the things one could partake in while at Heathrow. <img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 1.jpg" border="0" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 2.jpg" border="0" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 3.jpg" border="0" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 3_o.jpg" align="left" /> http://www.serenasundai.com/Johnny-Cash http://www.serenasundai.com/following/serenasundai.com/Johnny-Cash Sat, 18 Jun 2011 14:17:08 +0000 Serena Sundai // Work+Play 413086 These are a couple of album artwork proposals put forward for the re-release of Johnny Cash's classic album, Live At San Quentin. <img src="http://payload.cargocollective.com/1/0/31553/413086/JC Layered.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/413086/JC Layered_o.jpg" align="left" /> http://www.serenasundai.com/No-Tie-Generation http://www.serenasundai.com/following/serenasundai.com/No-Tie-Generation Fri, 17 Jun 2011 23:27:59 +0000 Serena Sundai // Work+Play 494967 The client came with an existing logo and set of brand guidelines that he required updated. No Tie Generation is a company with several 'arms', each that provide a particular service. Therefore he required a family of logos that worked together as well as independently. I updated the logo by giving each service its own distinguishable colour. The logo itself was also updated with new typography, and with 3 different versions so as to provide options for different scenarios. Further to the updated brand guidelines and logos, the client required business cards and compliments slips. The concept behind the business cards was to lure potential clients through the addictive game of sudoku - this 'hook' of problem solving then relates to the client's main service as a consultancy. Creating a business card this way allowed for impact and a bit of playfulness. <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Logos.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Logos_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Core Values.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Core Values_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Fonts.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Fonts_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Colours.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Colours_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG BCard Cutout 1A.jpg" border="0" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG BCard Cutout 1A_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG BCard Cutout 3.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG BCard Cutout 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Comp Slips and Envelope.jpg" border="0" width="670" height="795" width_o="670" height_o="795" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Comp Slips and Envelope_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/494967/NTG Comp Slip 2A.jpg" border="0" width="670" height="698" width_o="670" height_o="698" src_o="http://payload.cargocollective.com/1/0/31553/494967/NTG Comp Slip 2A_o.jpg" align="left" /> http://www.serenasundai.com/Cloudreach http://www.serenasundai.com/following/serenasundai.com/Cloudreach Fri, 17 Jun 2011 21:57:54 +0000 Serena Sundai // Work+Play 1340492 Cloudreach is a trusted, expert and dedicated partner for businesses interested in Cloud Computing. They required an identity that would reflect the nature of their business, as well as being aspirational and modern. The kite was used as a symbol that represented this concept of reaching for the clouds. <img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-white.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-white_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-blue.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-blue_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-DarkBgd.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-DarkBgd_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-sky.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-sky_o.jpg" align="left" /> http://www.serenasundai.com/Sport-Academies http://www.serenasundai.com/following/serenasundai.com/Sport-Academies Fri, 17 Jun 2011 21:36:05 +0000 Serena Sundai // Work+Play 1336484 Sport Academies is a premier school holiday sport camp for children between 3 to 15 years old at venues across the UK. The client required a logo that would appeal to parents who were doing the booking for their children. It needed to look professional, reassuring and safe but at the same time quite fun and impactful so as to appeal to the children as well. It also needed to be a logo that could be translated to other variations as the school had different courses that they wanted to promote, such as Tiny Tots and Mini Soccer. I created logos that looked like crests or school emblems, so that these children would feel proud to be a part of the school - while at the same time using bright colours and simple shapes to make these less austere and more friendly. <img src="http://payload.cargocollective.com/1/0/31553/1336484/SA Main Logo.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336484/SA Main Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336484/SA Sub Logos.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336484/SA Sub Logos_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336484/SA Stationery.jpg" border="0" width="670" height="671" width_o="670" height_o="671" src_o="http://payload.cargocollective.com/1/0/31553/1336484/SA Stationery_o.jpg" align="left" /> http://www.serenasundai.com/Bubbleology http://www.serenasundai.com/following/serenasundai.com/Bubbleology Fri, 17 Jun 2011 15:20:53 +0000 Serena Sundai // Work+Play 1336481 Bubble Tea, up till now, has been a relatively unheard of thing by a majority of people in the UK. The client wanted to bring this unheard of Asian beverage to the masses, starting with a small store in London. In order to appeal to the mainstream audience, Bubble Tea had to be presented in a way that would appeal to everyone. The concept of Bubbleology revolves around The Delicious Science of Bubble Tea - having this "hook" allowed for many visual cues to be created, starting with the store being that of a mad scientist's laboratory. It also allows us to have a lot of fun with the brand, one that doesn't take itself too seriously! My involvement as part of the team who worked on Bubbleology was in creating the concept behind Bubbleology, the brand identity and initial interior concepts. WINNER: Marketing Design Awards 2011 - Best New Product Launch <img src="http://payload.cargocollective.com/1/0/31553/1336481/Picture 4.png" border="0" width="202" height="228" width_o="202" height_o="228" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Picture 4_o.png" align="left" /> www.bubbleology.co.uk twitter.com/bubbleology_UK <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba Logo On Black Grid.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba Logo On Black Grid_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba Logo On White.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba Logo On White_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba Visual.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba Visual_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba StoreFront.jpg" border="0" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba StoreFront_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba store drink.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba store drink_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba samplers.jpg" border="0" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba samplers_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba Lit.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba Lit_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31553/1336481/Boba Range.jpg" border="0" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/31553/1336481/Boba Range_o.jpg" align="left" />