http://www.serenasundai.com Serena Sundai // Graphic Design+Illustration Sat, 31 Mar 2012 11:03:16 +0000 http://www.serenasundai.com en http://www.serenasundai.com/BAA http://www.serenasundai.com/following/serenasundai.com/BAA Sat, 31 Mar 2012 11:03:16 +0000 Serena Sundai // Graphic Design+Illustration 1610752 This was a pitch for BAA - the brief was to focus on promoting the airport terminals at Heathrow and encourage passengers to get there early in order to spend a bit more time (and money!) at all of the retail outlets, including the cafes, restaurants and shops. My idea was to promote Heathrow as a destination in itself, and so created these kitsch postcards that were very impactful typographically, and also featured a few of the things one could partake in while at Heathrow. <img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 1_o.jpg" data-mid="7891407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 2.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 2_o.jpg" data-mid="7891410" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/1610752/billboard 3.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/0/31553/1610752/billboard 3_o.jpg" data-mid="7891415" border="0" align="left"/> http://www.serenasundai.com/Monkey-Shoulder http://www.serenasundai.com/following/serenasundai.com/Monkey-Shoulder Sat, 31 Mar 2012 11:03:15 +0000 Serena Sundai // Graphic Design+Illustration 494978 Taking the existing brand guidelines for Monkey Shoulder, a premium whiskey, I created the secondary packaging. A tag in a playing card style was also created to promote the whiskey and its many applications in different cocktails. <img src="http://payload.cargocollective.com/1/0/31553/494978/MSPack-tag.jpg" width="506" height="554" width_o="506" height_o="554" src_o="http://payload.cargocollective.com/1/0/31553/494978/MSPack-tag_o.jpg" data-mid="2306368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494978/MS-JWbelt.jpg" width="399" height="503" width_o="399" height_o="503" src_o="http://payload.cargocollective.com/1/0/31553/494978/MS-JWbelt_o.jpg" data-mid="2306366" border="0" align="left"/> http://www.serenasundai.com/Edge-Pictures http://www.serenasundai.com/following/serenasundai.com/Edge-Pictures Sat, 31 Mar 2012 11:03:12 +0000 Serena Sundai // Graphic Design+Illustration 494979 The client wanted a visual style that would translate easily to it's new ad campaign, so I came up with something that was punchy and illustrative that reflected the idea of seeing things differently. <img src="http://payload.cargocollective.com/1/0/31553/494979/edge adverts.jpg" width="670" height="426" width_o="670" height_o="426" src_o="http://payload.cargocollective.com/1/0/31553/494979/edge adverts_o.jpg" data-mid="7890188" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494979/Edge Xmas06.jpg" width="670" height="512" width_o="670" height_o="512" src_o="http://payload.cargocollective.com/1/0/31553/494979/Edge Xmas06_o.jpg" data-mid="7890262" border="0" align="left"/> http://www.serenasundai.com/Of-The-Earth-Superfoods http://www.serenasundai.com/following/serenasundai.com/Of-The-Earth-Superfoods Sat, 31 Mar 2012 11:03:07 +0000 Serena Sundai // Graphic Design+Illustration 494981 Of The Earth Superfoods wanted a new look to coincide with the launch of their new range of products.
Their existing logo was tweaked, and I created their new look packaging. <img src="http://payload.cargocollective.com/1/0/31553/494981/superfood bars.jpg" width="670" height="498" width_o="670" height_o="498" src_o="http://payload.cargocollective.com/1/0/31553/494981/superfood bars_o.jpg" data-mid="7892391" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494981/Labels.jpg" width="670" height="822" width_o="670" height_o="822" src_o="http://payload.cargocollective.com/1/0/31553/494981/Labels_o.jpg" data-mid="7892885" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494981/Poster1a.jpg" width="670" height="860" width_o="670" height_o="860" src_o="http://payload.cargocollective.com/1/0/31553/494981/Poster1a_o.jpg" data-mid="7892316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494981/Poster2.jpg" width="670" height="860" width_o="670" height_o="860" src_o="http://payload.cargocollective.com/1/0/31553/494981/Poster2_o.jpg" data-mid="7892271" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494981/Poster3.jpg" width="670" height="860" width_o="670" height_o="860" src_o="http://payload.cargocollective.com/1/0/31553/494981/Poster3_o.jpg" data-mid="7892273" border="0" align="left"/> http://www.serenasundai.com/Cloudreach http://www.serenasundai.com/following/serenasundai.com/Cloudreach Sat, 31 Mar 2012 11:03:04 +0000 Serena Sundai // Graphic Design+Illustration 1340492 Cloudreach is a trusted, expert and dedicated partner for businesses interested in Cloud Computing. They required an identity that would reflect the nature of their business, as well as being aspirational and modern. The kite was used as a symbol that represented this concept of reaching for the clouds. <img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-white.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-white_o.jpg" data-mid="7881367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-blue.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-blue_o.jpg" data-mid="7881358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-DarkBgd.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-DarkBgd_o.jpg" data-mid="7881361" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-sky.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/1340492/Cloudreach-sky_o.jpg" data-mid="7881363" border="0" align="left"/> http://www.serenasundai.com/Canarysouth http://www.serenasundai.com/following/serenasundai.com/Canarysouth Sat, 31 Mar 2012 11:03:03 +0000 Serena Sundai // Graphic Design+Illustration 494989 I created the visual identity for this set of apartments on sale in the Docklands area. The identity was translated over a brochure, window graphics and print adverts. <img src="http://payload.cargocollective.com/1/0/31553/494989/cs logo.jpg" width="670" height="290" width_o="670" height_o="290" src_o="http://payload.cargocollective.com/1/0/31553/494989/cs logo_o.jpg" data-mid="7890634" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494989/canary_south_brochure2.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/0/31553/494989/canary_south_brochure2_o.jpg" data-mid="7890631" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494989/canary_south_brochure1.jpg" width="670" height="537" width_o="670" height_o="537" src_o="http://payload.cargocollective.com/1/0/31553/494989/canary_south_brochure1_o.jpg" data-mid="7890630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494989/canarysouth-bdg.jpg" width="670" height="324" width_o="670" height_o="324" src_o="http://payload.cargocollective.com/1/0/31553/494989/canarysouth-bdg_o.jpg" data-mid="7890633" border="0" align="left"/> http://www.serenasundai.com/Movies24 http://www.serenasundai.com/following/serenasundai.com/Movies24 Sat, 31 Mar 2012 11:03:00 +0000 Serena Sundai // Graphic Design+Illustration 494975 Movies24 is a TV channel that shows films from many genres. They wanted to highlight their various genres and required a visual style for promotional ads. Our proposal was to have close ups on an individual in order to focus on the emotive responses of viewers to each movie genre. Additionally, brand guidelines were created in order to outline the use of the logo in its different iterations. <img src="http://payload.cargocollective.com/1/0/31553/494975/Adverts.jpg" width="670" height="1563" width_o="670" height_o="1563" src_o="http://payload.cargocollective.com/1/0/31553/494975/Adverts_o.jpg" data-mid="7894321" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494975/guide 1.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494975/guide 1_o.jpg" data-mid="7894322" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494975/guide 2.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494975/guide 2_o.jpg" data-mid="7894323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/494975/guide 3.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/494975/guide 3_o.jpg" data-mid="7894325" border="0" align="left"/> http://www.serenasundai.com/Renaissance-Recordings http://www.serenasundai.com/following/serenasundai.com/Renaissance-Recordings Sat, 31 Mar 2012 11:02:57 +0000 Serena Sundai // Graphic Design+Illustration 413075 Renaissance Recordings were looking to revamp their website into something which had a flexible design in terms of being adaptable in colour palette, according to the seasons. 

I created a look and feel was of an ornate nature, and the initial proposals were for a winter theme which is the blue and white version below. From this template, Renaissance were able to refresh the skin on their site quite easily, as the grey version below shows. <img src="http://payload.cargocollective.com/1/0/31553/413075/renaissance 1.jpg" width="670" height="625" width_o="670" height_o="625" src_o="http://payload.cargocollective.com/1/0/31553/413075/renaissance 1_o.jpg" data-mid="7888781" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/413075/renaissance 2.jpg" width="670" height="420" width_o="670" height_o="420" src_o="http://payload.cargocollective.com/1/0/31553/413075/renaissance 2_o.jpg" data-mid="7888782" border="0" align="left"/> http://www.serenasundai.com/British-Grove-Studios http://www.serenasundai.com/following/serenasundai.com/British-Grove-Studios Sat, 31 Mar 2012 11:02:55 +0000 Serena Sundai // Graphic Design+Illustration 375349 A couple of illustrations created for Christmas Cards for British Grove Studios. I incorporated a psychedelic style along with musical instruments to reflect the nature of the client's business. <img src="http://payload.cargocollective.com/1/0/31553/375349/BSG cards.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/31553/375349/BSG cards_o.jpg" data-mid="7888653" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31553/375349/BSG posters framed.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/31553/375349/BSG posters framed_o.jpg" data-mid="7888654" border="0" align="left"/> http://www.serenasundai.com/Johnny-Cash http://www.serenasundai.com/following/serenasundai.com/Johnny-Cash Sat, 31 Mar 2012 11:02:53 +0000 Serena Sundai // Graphic Design+Illustration 413086 These are a couple of album artwork proposals put forward for the re-release of Johnny Cash's classic album, Live At San Quentin. <img src="http://payload.cargocollective.com/1/0/31553/413086/JC Layered.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/31553/413086/JC Layered_o.jpg" data-mid="7889058" border="0" align="left"/>